Strategy 1a: Understanding and representing the priorities of the sport community

Key Initiatives

Primary Responsibility

Begin/ End

Success Indicators

Updates

Open communication strategy with sport groups and identification of common goals

Executive Director to implement and oversee

May 2008

-

Fall 2008

Completed implementable communication strategy

See 1d Communication Strategy

Creation and maintenance of an engaged presence in the sport community

Executive Director coordinates

Fall 2008 ongoing

Completed implementable communication strategy

See 1d Communication Strategy

Strategy 1b: Building and enhancing stakeholders relations

Stakeholder identification, assessment, and framework of engagement

Executive Director

In progress

Stakeholder Database - (Framework of engagement part of communication strategy)

Expanded database capability contained within new website.

Targeted government relations program

Executive Director with Board approval and implementation

2009

2009 initiative

Directors on targeted external boards and committees

Board

2009

Recommendation to review with intent to limit Director’s participation largely to “one-off” events.

Strategy 1c: Assessing the membership structure and benefits

A relevant membership structure and benefits

Committee

April 2008

-

May 2008

Completed comprehensive value statement

Accepted at Aug 2008 Board Meeting. Membership in the ESC is a statement of supporting the ESC vision / mission and having a vote in governance.

Strategy 1d: Promoting the ESC

Communication strategy

Executive Director with Board approval

May 2008

–

Nov. 2008

Completed implementable communication strategy

Communication Audit presented to Board Dec. 2009. New web site design progressing satisfactorily. Printed communication tools distribution has begun.