Strategy 1a: Understanding and representing the priorities of the sport community

Key Initiatives

Primary Responsibility

Begin/ End

Success Indicators

Updates

Open communication strategy with sport groups and identification of common goals

Executive Director to implement and oversee

May 2008

-

Fall 2008

Completed implementable communication strategy

External communications
audit conducted, however
reservations regarding
some recommendations.
Relationship Strategy
being developed. Revision
of communication tools
completed

Creation and maintenance of an engaged presence in the sport community

Executive Director coordinates

Fall 2008 ongoing

Completed implementable communication strategy

Strategy 1b: Building and enhancing stakeholders relations

Stakeholder identification, assessment, and framework of engagement

Executive Director

In progress

Stakeholder Database - (Framework of engagement part of communication strategy)

Expanded database capability contained within new website.

Targeted government relations program

Executive Director with Board approval and implementation

2009

Strategy accepted and
implemented

Contained with Relationship
Strategy

Directors on targeted external boards and committees

Board

2009

Directors on targeted
external boards and
committees

Director participation in area
of “one-off” events

Strategy 1c: Assessing the membership structure and benefits

Communication strategy

Executive Director with Board approval

May 2008

–

Nov. 2008

Completed implementable communication strategy

See 1a.