Explore Edmonton works in collaboration with tourism industry partners to showcase Alberta's capital city to the world. Edmonton’s hotels, attractions and businesses that depend on tourism for their success are looking for solutions to drive more visits, longer stays and increased tourism spending.
By offering a variety of programs and services, Explore Edmonton wants to help our industry partners to thrive and prosper. Have an idea for a tourism business, need insights on how to best leverage your social media and create Instagram-worthy content or looking to host your next event or convention in Edmonton? Explore Edmonton is ready to provide advice and solutions.
Explore Edmonton has teams in the following areas: Destination Development, Edmonton Events, Marketing, Media, Meetings & Conventions, Public Affairs and Travel Trade.
Building Social Legacies: Through Mega, Major and Signature Sport Events
Hosting sport events can bring many positive benefits to the community. Traditionally, many of the benefits that motivate event hosts, governments and sponsors have focused predominantly on creating economic or sport impacts. More recently, mega, major and signature sport event organizers are being asked to help communities address long-standing social issues and to leave the community better than before. The case can be made that social legacies such as greater community cohesion, improved accessibility, additional community programming, enhanced volunteerism, greater overall sport participation, increased physical activity and improved health of citizens are just as relevant as and perhaps even more important than other event legacies.
These social legacies have been difficult for event hosts to understand, let alone deliver or measure. In addition, the resources and expertise of host organizations are too often focused and consumed with executing the logistical demands of a competition. Hosts need the expertise, partnerships, funding and organizational capacity to specifically target social legacies.
This resource provides the background and process for host committees, social agencies and governments to plan and deliver initiatives that leave social legacies. The resource defines social legacies, provides examples and introduces an eight-step framework for event hosts to use in planning and delivering social legacies.
Download Building Social Legacies: Through Mega, Major and Signature Sport Events. A print quality 54 MB file of the resource is available upon request.
An extensive literature review was conducted while developing this resource. You can access the extensive list of references that made up the literature review.